Havas
The evolution of an iconic brand.
- Activation
- Brand architecture
- Brand strategy
- Visual identity
![Havas logo with woman dancing](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_02-1376x774.jpg)
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With a 188-year history and global presence, Havas is one of the world’s leading communications groups, perfectly placed to deliver award-winning creative, media and brand experience for its clients. But over time, its brand had become fragmented and difficult to navigate. Here’s how we brought meaning – and a more intuitive client experience – to one iconic global brand.
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![Havas Formula](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_022-1376x774.jpg)
![Laptop showing Havas website](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_024-1376x774.jpg)
![Havas Editorial Pages](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_023-1376x774.jpg)
![Havas- Baikal Font](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_025-1376x774.jpg)
![Phone screen showing Havas Website](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_027-1376x900.jpg)
![Havas Merchandise](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_028-1376x850.jpg)
![Phone showing Havas Creative Network Webpage](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_029-680x680.jpg)
![Havas global locations](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_0210-680x680.jpg)
![Havas Merchandise](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_0212-1376x774.jpg)
![Havas logo on wooden panel wall](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_0215-1376x774.jpg)
![Havas Merchandise- T-Shirt](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_0220-680x680.jpg)
![Havas logo on graphical wall](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_havas-assets_0221-1-680x680.jpg)