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McDonald's

Rethinking the fast-food dining experience.

  • Branded environments
McDonald's interior seating area
McDonald's counter

In the land of haute cuisine, McDonald’s has always been an innovation brand – one step ahead of consumer needs with new recipes, ordering methods and even the introduction of table service. But how could it maintain a leading position in a fiercely competitive French fast-food market?

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McDonald's digital menu boards
McDonald's digital menu boards and seating
McDonald's exterior
McDonald's signage
McDonald's counter
McDonald's counter and seating
McDonald's exterior
McDonald's drive through
McDonald's drive through
McDonald's future digital menu boards

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